Identify the stars and recognize things, and the price has its own heart
Appreciate the starlight with you, identify treasures, and find the best destination for the value of each item
Brand story
Traditional auction houses always give people the impression of being unattainable, serious and old-fashioned. The birth of the Star Pavilion is to subvert this stereotype.
Our founder loves to explore the value of various items, from authentic cards and boutique bags to trendy toy collections for the younger generation, not just the collections we remember, antiques, he sees a more diverse and youthful auction world. Through Facebook Live, we break traditional barriers, making it easy for everyone to participate in bidding and enjoy collecting.
The Star Appraisal Pavilion is based on integrity, connecting the value of goods and people. Through professional and transparent services, we find people who know how to appreciate each second-hand boutique and collection.
Company Profile
Jianxing Pavilion Co., Ltd., established in New Taipei City, Taiwan, is an innovative auction platform dedicated to breaking down traditional auction barriers. Different from the traditional auction house business model that focuses on antique artworks, Jianxing Pavilion uses a diversified and youthful market positioning, lowering the threshold for participation through social live broadcast technology, and establishing a new trading ecology for second-hand boutiques and contemporary collectibles.
The Star Appraisal Pavilion uses Facebook live streaming as the main auction channel, combining real-time interactive features with professional appraisal services, making auctions no longer exclusive to a few people, but a cultural experience that everyone can participate in. We are customer-centric, creating maximum value for both buyers and sellers through a fair and transparent process, and finding collectors who truly appreciate each item.
Core values
Brand mission

Connecting the value of goods and people
Jianxing Pavilion believes that each item has its own unique story and value, and the true value lies in finding someone who knows how to appreciate it. We are committed to being a bridge between objects and collectors, redefining and recognizing the value of each item through professional services and innovative technology.

Promote the rejuvenation and popularization of auction culture
Different from the high-threshold image of traditional auction houses, Jianxing Pavilion actively promotes the rejuvenation and popularization of auction culture. Through the affinity and real-time interaction of social live broadcasts, we bring the joy of auctions into daily life, allowing more people to access, understand, and participate in collecting culture.

Establish a diverse and inclusive collection ecosystem
The Star Pavilion not only focuses on traditional collections, but also pays more attention to the collections that the contemporary younger generation loves. From authentic cards to trendy toys, from boutique bags to limited edition products, we are committed to building a diverse and inclusive collection ecosystem where collectors of different interests and generations can find a place to belong.
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Jian Xing Ge Co., Ltd.